Sell to Korea first.Then go local.

Start with Direct: we run your store on Coupang's cross-border program — no Korean entity, nothing to import.
For a B2B deal, an event or a one-off shipment, Spark Project makes us your importer and seller of record. When the sales are there, Blaze runs your own Korean entity.

Book a Discovery Call All Services

Brands Served: 1,959+^*
GMV Processed: ₩355B+^**
Commerce Experts: 20+
Experience: 15y+
Response Time: 24h

* Cumulative IoR (Importer of Record) clients served since 2025.

** Aggregate direct and indirect GMV generated by every brand Kontactic has supported since its founding.

Proven experience

The brands and enterprises behind our track record

Listed Enterprise·Semiconductors
Listed Enterprise·Gaming
Listed Enterprise·General Trading
Enterprise·Home Appliances
Listed Enterprise·Pharmaceuticals
Enterprise·Shaving / Razors
Market Leader·Pest Control
Leading Brand·Fabric & Home Care
Major Brand·Cosmetics
KOSDAQ-listed·Office Seating
Listed Brand·Cosmetics
Leading Brand·Kitchen Wrap
Mid-market·Bath & Sanitary Ware
KOSDAQ-listed·Software (Remote Access)
KOSDAQ-listed·Biotech
KOSDAQ-listed·Biotech
CES Innovation Award·Smart Printers
Global Enterprise·Projectors
Enterprise·General Trading
Enterprise·Fashion / Materials
Major Brand·Cosmetics
Leading Brand·Health & Fitness
Leading Brand·Clean Beauty
Leading Brand·Cosmetics
Brand·Eyewear
Brand·Cosmetics
Global-recognized Brand·Ball-Jointed Dolls
Fashion Brand·Fashion
Fashion (Licensed)·Fashion
Brand·ELT Publishing
Leading K-Beauty·Skincare

Listed Enterprise·Semiconductors
Listed Enterprise·Gaming
Listed Enterprise·General Trading
Enterprise·Home Appliances
Listed Enterprise·Pharmaceuticals
Enterprise·Shaving / Razors
Market Leader·Pest Control
Leading Brand·Fabric & Home Care
Major Brand·Cosmetics
KOSDAQ-listed·Office Seating
Listed Brand·Cosmetics
Leading Brand·Kitchen Wrap
Mid-market·Bath & Sanitary Ware
KOSDAQ-listed·Software (Remote Access)
KOSDAQ-listed·Biotech
KOSDAQ-listed·Biotech
CES Innovation Award·Smart Printers
Global Enterprise·Projectors
Enterprise·General Trading
Enterprise·Fashion / Materials
Major Brand·Cosmetics
Leading Brand·Health & Fitness
Leading Brand·Clean Beauty
Leading Brand·Cosmetics
Brand·Eyewear
Brand·Cosmetics
Global-recognized Brand·Ball-Jointed Dolls
Fashion Brand·Fashion
Fashion (Licensed)·Fashion
Brand·ELT Publishing
Leading K-Beauty·Skincare

A selection of companies our team has supported across 15+ years of e-commerce and market-entry work.
All logos remain the property of their respective owners.

Proof from Korea's #1 marketplace —
where we are an officially verified partner.

Public Coupang brand stories illustrating marketplace reach; delivery models vary.
These are not all Kontactic engagements. Local imports require product-specific compliance review.

Sports Nutrition

≈240%

First-Year Sales Growth

Reached Korean protein customers through Coupang’s export channel, with logistics support helping the brand scale.

Read the official story

Supplements

+50%

Annual Growth

A 24-person family business that scaled globally by minimizing logistics and CS complexity.

Read the official story

Health & Wellness

Rocket Overseas

Coupang’s 2023 Singles’ Day event

Coupang named GNC among the supplement brands in its cross-border shopping campaign, illustrating access to Korean customers.

Read the official story

Toys & Hobbies

Brand campaign

LEGO × Oh Eun-young, 2022

Coupang featured LEGO in a dedicated play and learning campaign with parenting expert Oh Eun-young.

Read the official story

Organic Snacks

Korea Launch

Coupang U.S. Export Channel

Launched organic snack bars in South Korea through Coupang’s U.S. export channel while retaining the brand’s natural-ingredient philosophy.

Read the official story

Why Sell in South Korea?

Speed to Scale

Korea's digital infrastructure and logistics networks are world-class. Delivery speed expectations (same-day/next-day) drive high conversion once met via Rocket Growth.

Western Brand Premium

Strong consumer preference for premium Western brands. Western products carry inherent status and quality perception in Korea.

Concentrated Market

A concentrated channel landscape — Coupang-dominant, with Naver a strong second — means a handful of well-run channels reach most of the country. We start you where the volume already is.

High Purchase Power

High per-capita purchasing power and low price sensitivity for premium products. They'll pay for quality, and they're loyal to brands that deliver.

Korea’s online shopping market, in numbers

₩275T

Annual online shopping

2025 total, rounded; includes goods and services.

78.1%

Mobile share

Share of online shopping value in August 2026 (provisional).

29.2%

Online share of retail

Online goods / total retail sales in August 2026 (provisional); excludes services.

Source: Korea’s Ministry of Data and Statistics · August 2026 Online Shopping Trends · Published October 1, 2026.

THE OPPORTUNITY

Cross-border sales are just the tip of the iceberg.

If Korean consumers already buy your product from overseas stores — through international shipping, customs delays, and zero local support...
— imagine what happens when those barriers disappear.

Shipping from Overseas Stores

7–14 day shipping
No Rocket Delivery badge
No Korean-language CS
No local returns
Invisible to most Korean shoppers
Limited to niche cross-border buyers

You're leaving most of the market on the table.

Selling Locally with Kontactic

Next-day Rocket Delivery
Full marketplace visibility — Coupang first
Korean-language product pages
Local CS and returns
Access to Korea's 20M+ marketplace buyers
Room to grow well beyond your cross-border volume

Same product. Completely different results.

In between

Not ready to go local yet? Direct puts your products on Coupang's Rocket Direct Import program, with Korean-language customer service and delivery in 3–5 days — no Korean entity needed. The sales it brings in tell you whether going local is worth it.

See Direct

Find your path

Which one is you?

The right way into Korea depends on what you sell, who buys it, and how much you want to own there. Start from the situation you have today.

I want to test Korea before I commit.

Koreans may already buy from you cross-border, or not yet. Direct lists your products on Coupang's cross-border program and we run the store — no Korean entity, no importing on your side. The sales become your evidence of demand.

See Direct

I need a Korean importer for a project.

Supplying Korean wholesalers and retailers, stocking a pop-up or exhibition, a one-off shipment — or a distributor who can't carry the importer or seller role. Spark Project makes us your importer of record, and your seller of record where needed. Each project is reviewed and quoted on its own.

See Spark Project

I'm ready to build my own business in Korea.

We run your own Korean entity as its operating agent — administration, commerce operations on Coupang and other Korean channels, and growth marketing. No entity yet? We set one up first. Blaze is for brands with evidence of Korean demand.

See Blaze

I'm a Coupang-approved seller in mainland China.

With Spark Subscription, our Korean entity becomes your importer and seller of record on Coupang, so you can sell locally without a Korean company. Open only to sellers Coupang has approved and referred to us.

See Spark Subscription

HOW WE WORK

Four ways in — from testing the market to your own Korean entity.

Each option takes you one step deeper into Korea. Start where your business is today, and move up when the numbers justify it.

Direct

Cross-border selling on Coupang

Test Korea with no Korean entity. Your products sell through Coupang's Rocket Direct Import program and reach customers in 3–5 days, while we run the store. No proof of demand needed — this is how you build it.

Listing optimization and keyword SEO
Coupang ads, set up and managed
Korean-language phone customer service
Direct Plus adds listing registration, restock monitoring and sales analysis

From USD 250/mo+ 2.5%

Direct Lite · 6-month minimum. Direct Plus: USD 1,000/mo + 5%, with lower rates on higher monthly sales.

Learn More →

Spark Project

Importer & Seller of Record, scoped per project

Our Korean entity imports your goods for a defined project — and acts as the legal seller where one is needed. Any nationality; every project is reviewed first.

B2B supply to Korean wholesalers and retailers
Pop-ups and exhibitions, scoped per project
One-off imports for partners who can't take on importer liability
Importer of Record alone, or with Seller of Record

Quoted per project

Master agreement plus a project order for each project.

Learn More →

Blaze

Full managed operations on your own Korean entity

Your own Korean company, run by us as its operating agent: administration, commerce operations and growth marketing on Coupang and other Korean channels. For brands with proven Korean demand.

Entity administration and import coordination
Operations on Coupang, Naver and other Korean channels
Customer service and fulfillment management
Growth strategy, ads and influencer campaigns

USD 5,000/mo+ 10%

Excl. VAT · 12-month minimum

Learn More →

Under Direct, Coupang's own fees (sales commission and cross-border fulfillment) are paid by you directly to Coupang. Blaze runs on your own Korean entity: entity setup (USD 3,000 one-time) and tax filing (USD 1,200/year, up to KRW 100 million annual revenue) are separate services. PDP creation and pass-through costs are charged separately.

GETTING STARTED

From first call to selling in Korea
— with a clear launch plan.

Typical timing after signing: Spark Subscription about 2–4 weeks; Blaze with a new Korean entity about 6–10 weeks. Direct depends on how quickly Coupang approves your seller account, and Spark Project timing is agreed per project.

01Discovery Call30–60 min

We learn what you sell, where it sells today and what you want from Korea, then recommend the option that fits. For Blaze, we also review your evidence of Korean demand.

02Contract & Setup1–2 days to sign

Sign electronically. For Direct, you register your Coupang seller account and we optimize it; for Blaze, we start setting up your Korean entity if you don't have one yet.

03Product Submission3–5 days

Share product details, images and certificates. We check which Korean rules apply and, for imported goods, guide you on Korean labeling.

04Shipping Your Stock1–3 weeks

With Direct, you ship to Coupang's cross-border fulfillment warehouse. With Spark, we clear customs as your importer of record — and for Spark Subscription we can advance duties and import VAT. With Blaze, your own entity imports and we coordinate.

05Go Live & GrowBegin Selling 🔥

Your products go live — on Coupang, with your trade buyers, or wherever your project sells. Orders start flowing, and we optimize from day one.

WHY KONTACTIC

Built on 15 years of cross-border execution.

We're not a startup experimenting with Korea. We're the operator that built the playbook.

"Entering the Korean market shouldn't be a gamble, but a precisely calculated strategy. Kontactic combines years of cross-border experience to build the most robust roadmap for your success in Korea."

Isaac Lee

Founder & CEO

Former CEO, Korea's #1 Amazon Global Selling Agency
Certified Global Business Consultant — KOTRA
Official Lecturer — Seoul City, Korea Customs Service, KITA

Government-Certified. Industry-Recognized.

Inno-Biz Certified

Venture Company (Korean Gov.)

Corporate R&D Center (KOITA)

Korea Customs Service Commendation

eBay Korea Innovation Award

Patent: E-commerce Analysis System

Tech Credit T-3 (NICE D&B)

Main-Biz Certified

Kontactic is an Officially Verified Coupang SPN Partner

(Service Provider Network)

Verify on Coupang

Kontactic Furnace

One platform runs your entire Korea operation

Every Kontactic service is delivered through Kontactic Furnace, our web app. Sign your contract, set up your entity, connect Coupang, manage products and detail pages, and track billing and compliance — all in one workspace.

E-contracts & onboarding
Coupang connection & product management
AI-powered PDP creation
Billing, settlements & compliance

Explore the platform

Ready to sell in Korea?

Book a free discovery call. We'll learn what you sell and where you want to go, then recommend the right first step — from testing on Coupang to your own Korean entity. No commitment. No pressure.

Book a Discovery Call

Or email us directly at contact@kontactic.com

Sell to Korea first.Then go local.

The brands and enterprises behind our track record

Proof from Korea's #1 marketplace — where we are an officially verified partner.

Why Sell in South Korea?

Speed to Scale

Western Brand Premium

Concentrated Market

High Purchase Power

Korea’s online shopping market, in numbers

Cross-border sales are just the tip of the iceberg.

Shipping from Overseas Stores

Selling Locally with Kontactic

Which one is you?

I want to test Korea before I commit.

I need a Korean importer for a project.

I'm ready to build my own business in Korea.

I'm a Coupang-approved seller in mainland China.

Four ways in — from testing the market to your own Korean entity.

Direct

Spark Project

Blaze

From first call to selling in Korea — with a clear launch plan.

01Discovery Call30–60 min

02Contract & Setup1–2 days to sign

03Product Submission3–5 days

04Shipping Your Stock1–3 weeks

05Go Live & GrowBegin Selling 🔥

Built on 15 years of cross-border execution.

Government-Certified. Industry-Recognized.

One platform runs your entire Korea operation

Ready to sell in Korea?

Proof from Korea's #1 marketplace —
where we are an officially verified partner.

From first call to selling in Korea
— with a clear launch plan.