Sell in Korea.Cross-border or locally.

From a cross-border store on Coupang to your own Korean company, we set you up to sell in Korea — and run it for you.

Start light and scale up, or go all in from day one. Already have a Korean entity or partners? We work with what you have.

Book a discovery call All Services

Brands Served: 1,959+^*
GMV Processed: ₩355B+^**
Commerce Experts: 20+
Experience: 15y+
Response Time: 24h

* Cumulative IoR (Importer of Record) clients served since 2025.

** Aggregate direct and indirect GMV generated by every brand Kontactic has supported since its founding.

Proven experience

The brands and enterprises behind our track record

Listed Enterprise·Semiconductors
Listed Enterprise·Gaming
Listed Enterprise·General Trading
Enterprise·Home Appliances
Listed Enterprise·Pharmaceuticals
Enterprise·Shaving / Razors
Market Leader·Pest Control
Leading Brand·Fabric & Home Care
Major Brand·Cosmetics
KOSDAQ-listed·Office Seating
Listed Brand·Cosmetics
Leading Brand·Kitchen Wrap
Mid-market·Bath & Sanitary Ware
KOSDAQ-listed·Software (Remote Access)
KOSDAQ-listed·Biotech
KOSDAQ-listed·Biotech
CES Innovation Award·Smart Printers
Global Enterprise·Projectors
Enterprise·General Trading
Enterprise·Fashion / Materials
Major Brand·Cosmetics
Leading Brand·Health & Fitness
Leading Brand·Clean Beauty
Leading Brand·Cosmetics
Brand·Eyewear
Brand·Cosmetics
Global-recognized Brand·Ball-Jointed Dolls
Fashion Brand·Fashion
Fashion (Licensed)·Fashion
Brand·ELT Publishing
Leading K-Beauty·Skincare

Listed Enterprise·Semiconductors
Listed Enterprise·Gaming
Listed Enterprise·General Trading
Enterprise·Home Appliances
Listed Enterprise·Pharmaceuticals
Enterprise·Shaving / Razors
Market Leader·Pest Control
Leading Brand·Fabric & Home Care
Major Brand·Cosmetics
KOSDAQ-listed·Office Seating
Listed Brand·Cosmetics
Leading Brand·Kitchen Wrap
Mid-market·Bath & Sanitary Ware
KOSDAQ-listed·Software (Remote Access)
KOSDAQ-listed·Biotech
KOSDAQ-listed·Biotech
CES Innovation Award·Smart Printers
Global Enterprise·Projectors
Enterprise·General Trading
Enterprise·Fashion / Materials
Major Brand·Cosmetics
Leading Brand·Health & Fitness
Leading Brand·Clean Beauty
Leading Brand·Cosmetics
Brand·Eyewear
Brand·Cosmetics
Global-recognized Brand·Ball-Jointed Dolls
Fashion Brand·Fashion
Fashion (Licensed)·Fashion
Brand·ELT Publishing
Leading K-Beauty·Skincare

A selection of companies our team has supported across 15+ years of e-commerce and market-entry work.
All logos remain the property of their respective owners.

Proof from Korea's #1 marketplace — where we are an officially verified partner.

Brand stories published by Coupang to show its reach; delivery models vary.
Not all are Kontactic clients. Importing into Korea requires a compliance review for each product.

Sports Nutrition

≈240%

First-Year Sales Growth

Reached Korean protein customers through Coupang’s export channel, with logistics support helping the brand scale.

Read the official story

Supplements

+50%

Annual Growth

A 24-person family business that scaled globally by minimizing logistics and CS complexity.

Read the official story

Health & Wellness

Rocket Overseas

Coupang’s 2023 Singles’ Day event

Coupang named GNC among the supplement brands in its cross-border shopping campaign, illustrating access to Korean customers.

Read the official story

Toys & Hobbies

Brand campaign

LEGO × Oh Eun-young, 2022

Coupang featured LEGO in a dedicated play and learning campaign with parenting expert Oh Eun-young.

Read the official story

Organic Snacks

Korea Launch

Coupang U.S. Export Channel

Launched organic snack bars in South Korea through Coupang’s U.S. export channel while retaining the brand’s natural-ingredient philosophy.

Read the official story

Why sell in Korea?

Fast to scale

Korea's logistics and digital infrastructure are world-class. Shoppers expect same-day or next-day delivery, and products that offer it through Coupang Rocket Growth convert well.

A premium for Western brands

Korean shoppers favor premium overseas brands, and Western products carry a strong image of quality and status.

A concentrated market

Coupang leads and Naver is a strong second, so a few well-run channels reach most of the country. We start where the volume already is.

Strong buying power

Korean shoppers have high purchasing power and will pay more for quality — and they stay loyal to brands that deliver.

Korea’s online shopping market, in numbers

₩275T

Annual online shopping

2025 total, rounded; includes goods and services.

78.1%

Mobile share

Share of online shopping value in August 2026 (provisional).

29.2%

Online share of retail

Online goods / total retail sales in August 2026 (provisional); excludes services.

Source: Korea’s Ministry of Data and Statistics · August 2026 Online Shopping Trends · Published October 1, 2026.

THE OPPORTUNITY

Cross-border sales are the tip of the iceberg.

If Korean shoppers already buy from your overseas store — despite long shipping, customs delays and no local support — imagine what happens when those barriers are gone.

Shipping from your overseas store

7–14 day delivery
No Rocket Delivery badge
No Korean-language customer service
No local returns
Invisible to most Korean shoppers
Limited to dedicated cross-border buyers

You're leaving most of the market on the table.

Selling locally with us

Next-day Rocket Delivery
Full marketplace visibility, starting with Coupang
Korean-language product pages
Local customer service and returns
Reach Korea's 20M+ marketplace shoppers
Room to grow well beyond your cross-border sales

Same product. Completely different results.

Or start light

Direct runs your store on Coupang Global Fulfillment (CGF), Coupang's cross-border program: Korean-language customer service and delivery in 3–5 days, with no Korean entity and nothing to import. For brands shipping from the US, Europe, Japan, mainland China or Hong Kong.

See Direct

Find your fit

Which sounds like you?

The right setup depends on what you sell, who buys it and how much you want to own in Korea. Pick the situation closest to yours.

I want to sell in Korea without setting up there.

Direct runs your store on Coupang Global Fulfillment (CGF), Coupang's cross-border program. No Korean entity, nothing to import — and the sales show how Korea responds to your brand.

For brands shipping from the US, Europe, Japan, mainland China or Hong Kong.

See Direct

I need a Korean importer for a project.

Supplying Korean wholesalers or retailers, stocking a pop-up or exhibition, or a one-off shipment your partner can't import. With Spark Project, we are your importer of record — and your seller of record where needed. Each project is reviewed and quoted on its own.

See Spark Project

I want my own business in Korea.

Blaze runs your own Korean entity for you: administration, operations on Coupang and other Korean channels, and growth marketing. Already have an entity? We run it. No entity yet? We set one up first. For brands with evidence of Korean demand.

See Blaze

I'm a Coupang-approved seller in mainland China.

With Spark Subscription, our Korean entity is your importer and seller of record on Coupang, so you sell locally without a Korean company. Only for sellers Coupang has approved and referred to us.

See Spark Subscription

OUR SERVICES

Choose how you sell in Korea

Each option stands on its own. Pick the one that fits what you sell, where you ship from and how much you want to own in Korea — you can combine or switch later.

Direct

Cross-border selling on Coupang

For brands shipping from the US, Europe, Japan, mainland China or Hong Kong.

Sell to Korean shoppers through Coupang Global Fulfillment (CGF), Coupang's cross-border program, while we run the store. No Korean entity, nothing to import, delivery in 3–5 days — and no proof of demand needed.

Listing optimization and keyword SEO
Coupang ads, set up and managed
Korean-language phone customer service
Product registration, restock monitoring and sales analysis

USD 1,000/mo+ 5%, 4% or 3%

6-month minimum. Commission: 5% of monthly sales up to KRW 30M, 4% on the part from KRW 30M to 100M, 3% above.

See Direct

Spark Project

Importer & Seller of Record, scoped per project

For brands of any nationality with a defined project. Each project is reviewed first.

Our Korean entity imports your goods for the project — and acts as the legal seller where one is needed.

Supply to Korean wholesalers and retailers
Pop-ups and exhibitions, scoped per project
One-off imports for partners who can't take on importer liability
Importer of Record alone, or with Seller of Record

Quoted per project

Master agreement, plus a project order for each project.

See Spark Project

Blaze

Full managed operations on your own Korean entity

For brands with evidence of Korean demand, with or without a Korean entity.

We run your own Korean company as its operating agent: administration, commerce operations and growth marketing on Coupang and other Korean channels.

Entity administration and import coordination
Operations on Coupang, Naver and other Korean channels
Customer service and fulfillment management
Growth strategy, ads and influencer campaigns

Custom quote

Quoted per client, based on your entity, channels, team needs and growth plan.

See Blaze

With Direct, you pay Coupang's own fees (sales commission and fulfillment) directly to Coupang. Blaze runs on your own Korean entity; entity setup (USD 3,000 one-time) and tax filing (USD 1,200/year, up to KRW 100 million in annual revenue) are separate services.

GETTING STARTED

From first call to first sale

Typical timing after signing: Direct depends on how quickly Coupang approves your seller account; Spark Subscription takes about 2–4 weeks; Blaze about 6–10 weeks if we set up a new Korean entity. Spark Project timing is agreed per project.

01Discovery call30–60 min

We learn what you sell, where it sells today and what you want from Korea, then recommend the option that fits. For Blaze, we also review your evidence of Korean demand.

02Contract and setup1–2 days to sign

You sign electronically. For Direct, you register your Coupang seller account and we optimize it; for Blaze, we set up your Korean entity first if you don't have one yet.

03Product details3–5 days

Share product details, images and certificates. We check which Korean rules apply and, for imported goods, guide you on Korean labeling.

04Shipping your stock1–3 weeks

With Direct, you ship to Coupang's cross-border fulfillment warehouse. With Spark, we clear customs as your importer of record — and for Spark Subscription we can advance duties and import VAT. With Blaze, your own entity imports and we coordinate.

05Go live and growStart selling

Your products go on sale — on Coupang, with your trade buyers, or wherever your project sells — and we keep optimizing from day one.

WHY KONTACTIC

Built on 15 years of cross-border execution.

We're not a startup experimenting with Korea. We're the operator that built the playbook.

"Entering the Korean market shouldn't be a gamble; it should be a carefully calculated strategy. We bring 15 years of cross-border experience to building yours."

Isaac Lee

Founder & CEO

Former CEO, Korea's #1 Amazon Global Selling Agency
Certified Global Business Consultant — KOTRA
Official Lecturer — Seoul City, Korea Customs Service, KITA

Government-certified. Industry-recognized.

Inno-Biz Certified

Venture Company (Korean Gov.)

Corporate R&D Center (KOITA)

Korea Customs Service Commendation

eBay Korea Innovation Award

Patent: E-commerce Analysis System

Tech Credit T-3 (NICE D&B)

Main-Biz Certified

Kontactic is an officially verified Coupang SPN partner

(Service Provider Network)

Verify on Coupang

Kontactic Furnace

One platform runs your entire Korea operation

Every Kontactic service runs through Kontactic Furnace, our web app. Sign your contract, set up your entity, connect Coupang, manage products and detail pages, and track billing and compliance — all in one workspace.

E-contracts & onboarding
Coupang connection & product management
AI-powered PDP creation
Billing, settlements & compliance

Explore the platform

Ready to sell in Korea?

Book a free discovery call. Tell us what you sell and what you want from Korea, and we'll recommend the setup that fits — whether you start light or go all in. No commitment, no pressure.

Book a discovery call

Or email us directly at contact@kontactic.com