INcubate. Scale. Transfer. Acquire. — A structured sprint from zero to full market ownership.
INSTA is Kontactic's signature service program that takes your brand from first conversation to Korean market presence in as little as 2 weeks, with a clear path to full ownership after 6 months.
Choose the plan that fits your business model. Both options include full access to the INSTA framework with transparent, predictable costs.
Starter Pack (Recommended)
$3,000 upfront for 6 months
No additional percentage fees during this period
Free Bonuses Included:
Unlimited K-Market-Research™
Unlimited localized K-Style Product Detail Pages
Up to 100 product reviews across all SKUs
After 6 months: Transitions to Standard plan or Graduate
Standard Plan
5% of monthly gross sales (Minimum $500/month)
$1000 one-time onboarding fee at contract signing
No Bonuses:
Pay-as-you-grow model
Flexible for scaling brands
Note: Platform fees, VAT (10%), advertising costs, and fulfillment fees are pass-through costs—transparently itemized in your monthly settlement report.
One Service. Four Phases. Complete Clarity.
The INSTA Framework provides a structured journey from discovery to full market ownership. Each phase builds on the previous one, creating a clear path to success in the Korean market.
Launch, advertising, reviews, influencer outreach, traction building
Transfer
Option to establish your own Korean entity and receive all assets
Acquire
Take full ownership of your validated Korea business
2-4
Weeks to Launch
From contract signing to live on Coupang
6
Month Sprint
First sprint period to build traction
100%
Ownership Option
Available after 6 months
Phase 1
INCUBATE: Weeks 1-4
The Incubate phase lays the foundation for your Korean market entry. From discovery to shipping, we handle the complex logistics while you focus on preparing your inventory.
1
Discovery Call
30-60 minute call to learn about your brand, product catalog, and goals. Initial assessment of Korea market fit.
2
Market Research & SKU Selection
Kontactic analyzes your product lineup against Korean market demand and recommends which SKUs to prioritize for launch.
3
Contract Signing
Electronic contract executed. Choose your plan: Starter Pack ($3,000/6 months) or Standard (5% of sales, min $500/month).
4
Product Information Submission
You provide product details for selected SKUs including specs, ingredients, images, and certifications.
5
Labeling & Inventory Preparation
Kontactic provides required Korean labels and guidelines. You prepare inventory with proper Korean labeling applied.
6
Ship Inventory to Kontactic
Ship to our California warehouse (USA manufacturing) or Weihai warehouse (China manufacturing). Kontactic handles everything from this point forward.
Timeline for Phase 1: Approximately 2 weeks (up to 4 weeks maximum)
Phase 2
SCALE: Months 1-6
The Scale phase is where your brand comes to life in Korea. While your inventory is in transit, we're already building your market presence. Once products arrive, we launch a comprehensive growth strategy.
While Inventory is In Transit
Professional Korean Product Detail Pages created
E-commerce optimized photography prepared
Listings enriched for Coupang's search algorithm
Potential influencers researched and shortlisted
Once Inventory Arrives
Inbound box labeling applied to cargo
Last-mile shipping to Coupang Rocket Growth
Inventory checked in and live on platform
Ready for advertising campaign launch
01
Advertising Campaign Launch
Kontactic sets up Coupang internal advertising campaigns. All campaigns require your written approval before going live.
02
Review Campaign Execution
Product review campaigns ensure listings have sufficient reviews for customer confidence and improved conversion rates.
03
Traction Building & Expansion
If strong Product-Market Fit is proven, we reach out to influencers, execute campaigns, and activate Korean internet communities.
04
Inventory Replenishment
You maintain consistent inventory supply. Kontactic alerts you to reorder points. Stockouts damage rankings and momentum.
Duration of Phase 2: 6-month sprint period focused on building maximum market traction
Phases 3 & 4
TRANSFER & ACQUIRE: The Graduation Decision
At the 6-month mark, you reach a critical decision point. You can graduate to full ownership or continue the partnership. There's no lock-in—the choice is entirely yours.
Option A: Graduate
Kontactic establishes a Korean subsidiary (LLC) on your behalf. All accumulated assets transfer to your new Korean entity.
Product listings with established rankings
Customer reviews and ratings
Sales history and performance data
Optimized advertising campaigns
Influencer relationships
You take full ownership of a proven, revenue-generating Korea operation.
Option B: Continue Partnership
If you prefer not to establish a Korean entity yet, no problem. Continue the consignment sales partnership with Kontactic.
Contract renewable every 6 months
Keep scaling with Kontactic managing operations
Graduate whenever you're ready
No pressure, no penalties
Flexibility to grow at your own pace.
From First Call to Market Ownership
Your complete journey visualized from discovery to full market ownership. Each milestone builds on the previous one, creating a clear path to success in Korea.
Week 1-2
Discovery, Contract & Inventory Prep
Week 2-4
Inventory Shipping & Listing Creation
Month 1-6
Launch & Scale: Ads, Reviews, Influencers
Month 6+
Graduate & Acquire or Continue Partnership
1
Contract Signed
Week 2: Inventory shipping begins
2
Products Live
Week 4: Live on Coupang platform
3
Scaling Sprint
Month 1-6: Ads, reviews, influencers active
4
Graduation Decision
Month 6: Choose your path forward
Clear Division of Work
Success requires partnership. Here's exactly what Kontactic handles and what you're responsible for throughout the INSTA journey.
Kontactic Handles
Korean labeling guidelines & templates
Customs & import documentation
Product listing creation (Korean PDP)
Coupang Rocket Growth inbound logistics
Advertising campaign setup & management
Review campaigns
Korean customer service
Influencer outreach & negotiations
Monthly settlement & reporting
VAT filing & tax compliance
You Handle
Applying labels to inventory
Shipping inventory to our warehouse
Providing accurate product information
Approving ad campaigns & budgets
Consistent inventory replenishment
Approving influencer partnerships
Final compliance responsibility
Critical: Consistent inventory replenishment is your responsibility. Stockouts damage rankings and momentum—maintaining supply is essential for success.
What You Get at Graduation
After 6 months, you don't start from zero. You inherit a validated, running business with established market presence and proven performance.
Established Listings
Coupang product listings with search rankings and optimized content ready to continue generating sales.
Customer Reviews
All accumulated customer reviews and ratings that build trust and drive conversions.
Sales History
Complete sales history and analytics data showing what works in the Korean market.
Advertising Campaigns
Optimized advertising campaigns and learnings from 6 months of testing and refinement.
Influencer Relationships
Influencer contacts and relationship history for continued partnership and growth.
Operational Playbook
Complete operational playbook for Korea market based on your brand's specific experience.
"You don't start from zero. You inherit a validated, running business with proven market fit and established customer base."
Ready to Start Your INSTA Journey?
Book a discovery call to see if your brand is ready for Korea. We'll assess your product lineup, discuss your goals, and determine if the INSTA framework is the right fit for your business.
From first conversation to Korean market presence in as little as 2 weeks. Clear path to full ownership after 6 months. No lock-in. Complete transparency.